My Advice Regarding Facebook Ads
First set up your Facebook business account in the Ads Manager. I always recommend optimizing to conversions (sales). Facebook registers leads, that is, potential customers. Facebook yields the most valuable data about your customer base when you optimize for conversions, such as gender, age ranges, locations, interests and much more.
But before you get started, read Facebook's rules for advertising and remember you are dealing with mostly machines, not people. You want to steer clear of strikes, appeals and such. Its just a waste of time and gets in the way. Play by their rules.
When setting up your account, click EXPERT--don't let it intimidate you--otherwise the Facebook funnel itself will try to coax you into spending more money than you need to.
Set a budget to daily. In some cases, depending on your sales category, you might be able reasonably
to start at $5. That might be enough to get you started--or even maintain you ongoing until you decide to scale up.
As mentioned in other parts of these pages, as you go through these settings, don't do the complicated things at first. Keep your media simple and note the dimensions or resolutions it wants for the ad media.
I recommend video over still pictures. For example, a simple quick video without audio is highly effective. You could personalize it even further by putting yourself or a person in it holding product. Do not think it has to look like a commercial TV ad. If you already have some video, cut in a short segment for your video ad. Being personable is way more effective than looking corporate and slick.
To keep it simple, just use the best pictures you have, shoot yourself or have taken for you. Don't use bad images. Self-defeating.
Don't put words over your still or video images.
Keep your first ad offers
dead simple and irresistible. This ad set doesn't have to be a lost leader but remember you are working with Facebook's AI to formulate your best advertising target profile.
----------------------------------------------------------
conversion campaigns
incl. email
get as many conversionas as ppossible
5-10 conversion a week doable
fb ads manager
if you don't have something to convert, create something
no guarantees with any marketing
daily budgets
ad set name
fb registers leads
conversions give the most valuable information about your customer base
location
shipping
age range
genders
detail targeting
be broad let fb do the work in conversions
include people who match....
tick reach people beyond your detailed targeting
check out audience insights tool
one interest per adset
why: you can tell if that adset does well or njot
cllick p;lacements 4 choices fb, instagram, aduience network, messenger
with conversions fb will choose best placements from its ai
would choose manual placement for anything other than conversions
don;t worry about cost control
ad creatuib
what's your offer?
easy choice
busy owners reluctant but cost per conversion pay for conversino
conversions creat 74% more leads, conversions
optimize for purchase
two reasons to optimize for traffic 1) when you cannot insstall pixel code
2) all we really want is the click
----------------------
how to optimize after IOS 14--there is a way but its not the subject of these intro videos
id underperforming elements
pause underformeres
intro new elements to test against previous best performers
base everythihg on cpr cost per reesult
you can see relative performance
learning limited--don't constantly adjust cause net negative
make adjustment but ;not sserios
don't adjust caqmpaigns all the time once 7-14 days ok
------------------------
Facevbook learning phase
cpp volatile
facebook gets cpp down 3 months
learning phase aboutexpensive at first
you want tosee valatiel results first days
give your campaigns time to assess learning phase
Thanks for watching. Click around and feel free to shoot us questions, requests, suggestions or thoughts. Its all good.
Ben "BenQQ" Harrison
www.mymarketpopups.com
www.benjharrison.net
Know someone that might like to receive our emails?
Email
BenQQ!
First, create the very best killer sales offer you can.
Second, unless do not sell things and you have a specific reason not to,
optimize for sales. Facebook AI will start its LEARNING PHASE--that's the early period where the machine is acclimating itself to sales with the audiences, market locations and demographics, among other things, you entered into your first campaign ad set. It watches each conversion or online sale, what demographic made it, time of day, things like that. Then it starts sending your ads to the most likely customers based on that data. Your ads build on the AI continuously. Its uneven to start but stabilizes to reveal the best marketing targeting strategies based on sales.
Once a visitor clicks from your Facebook ad to your landing page, that landing page either can be an adverting page with a sales cart or an advertising funnel to a sales cart. If the visitor quits or abandons the sales cart, they (as well as completed purchasers) can be placed in a retargeting campaign. The latter become email campaigns.
In short, you never quit communicating to your customers and prospects, whether you send them an email frequently or just quarterly.
Use the best headline offer you can make.
Keep the offer simple.
----------------------------------------------------------
conversion campaigns
incl. email
get as many conversionas as ppossible
5-10 conversion a week doable
fb ads manager
if you don't have something to convert, create something
no guarantees with any marketing
daily budgets
ad set name
fb registers leads
conversions give the most valuable information about your customer base
location
shipping
age range
genders
detail targeting
be broad let fb do the work in conversions
include people who match....
tick reach people beyond your detailed targeting
check out audience insights tool
one interest per adset
why: you can tell if that adset does well or njot
cllick p;lacements 4 choices fb, instagram, aduience network, messenger
with conversions fb will choose best placements from its ai
would choose manual placement for anything other than conversions
don;t worry about cost control
ad creatuib
what's your offer?
easy choice
busy owners reluctant but cost per conversion pay for conversino
conversions creat 74% more leads, conversions
optimize for purchase
two reasons to optimize for traffic 1) when you cannot insstall pixel code
2) all we really want is the click
----------------------
how to optimize after IOS 14--there is a way but its not the subject of these intro videos
id underperforming elements
pause underformeres
intro new elements to test against previous best performers
base everythihg on cpr cost per reesult
you can see relative performance
learning limited--don't constantly adjust cause net negative
make adjustment but ;not sserios
don't adjust caqmpaigns all the time once 7-14 days ok
------------------------
Facevbook learning phase
cpp volatile
facebook gets cpp down 3 months
learning phase aboutexpensive at first
you want tosee valatiel results first days
give your campaigns time to assess learning phase
Thanks for watching. Click around and feel free to shoot us questions, requests, suggestions or thoughts. Its all good.
Ben "BenQQ" Harrison
www.mymarketpopups.com
www.benjharrison.net
Know someone that might like to receive our emails?
Email
BenQQ!
Thanks for watching. Click around and feel free to shoot us questions, requests, suggestions or thoughts. Its all good.
Ben "BenQQ" Harrison
www.mymarketpopups.com
www.benjharrison.net
Know someone that might like to receive our emails?
Email
BenQQ!
There is no charge and no reason to wait. Set up your account to find and locate your market numbers in any geographic region, including your zip code. At this point you are out for market data more than immediate profit. Get that with improved market data. Remember,
But before you get started, read Facebook's rules for advertising and remember you are dealing with mostly machines, not people. You want to steer clear of strikes, appeals and such. Its just a waste of time and gets in the way. Play by their rules.
When setting up your account, click EXPERT--don't let it intimidate you--otherwise the Facebook funnel itself will try to coax you into spending more money than you need to.
Set a budget to daily. In some cases, depending on your sales category, you might be able reasonably
to start at $5. That might be enough to get you started--or even maintain you ongoing until you wanted to scale up.
As mentioned in other parts of these pages, as you go through these settings, don't do the complicated things at first. Keep your media simple and note the dimensions or resolutions it wants for the ad media.
I recommend video over still pictures. For example, a simple quick video without audio is highly effective. You could personalize it even further by putting yourself or a person in it holding product. Do not think it has to look like a commercial TV ad. If you already have some video, cut in a short segment for your video ad. Being personable is way more effective than looking corporate and slick.
To keep it simple, just use the best pictures you have, shoot yourself or have taken for you. Don't use bad images. Self-defeating.
Don't put words over your still or video images.
Keep your first ad offers
dead simple and irresistible. This ad set doesn't have to be a lost leader but remember you are working with Facebook's AI to formulate your best advertising target profile.
----------------------------------------------------------
conversion campaigns
incl. email
get as many conversionas as ppossible
5-10 conversion a week doable
fb ads manager
if you don't have something to convert, create something
no guarantees with any marketing
daily budgets
ad set name
fb registers leads
conversions give the most valuable information about your customer base
location
shipping
age range
genders
detail targeting
be broad let fb do the work in conversions
include people who match....
tick reach people beyond your detailed targeting
check out audience insights tool
one interest per adset
why: you can tell if that adset does well or njot
cllick p;lacements 4 choices fb, instagram, aduience network, messenger
with conversions fb will choose best placements from its ai
would choose manual placement for anything other than conversions
don;t worry about cost control
ad creatuib
what's your offer?
easy choice
busy owners reluctant but cost per conversion pay for conversino
conversions creat 74% more leads, conversions
optimize for purchase
two reasons to optimize for traffic 1) when you cannot insstall pixel code
2) all we really want is the click
----------------------
how to optimize after IOS 14--there is a way but its not the subject of these intro videos
id underperforming elements
pause underformeres
intro new elements to test against previous best performers
base everythihg on cpr cost per reesult
you can see relative performance
learning limited--don't constantly adjust cause net negative
make adjustment but ;not sserios
don't adjust caqmpaigns all the time once 7-14 days ok
------------------------
Facevbook learning phase
cpp volatile
facebook gets cpp down 3 months
learning phase aboutexpensive at first
you want tosee valatiel results first days
give your campaigns time to assess learning phase
Thanks for watching. Click around and feel free to shoot us questions, requests, suggestions or thoughts. Its all good.
Ben "BenQQ" Harrison
www.mymarketpopups.com
www.benjharrison.net
Know someone that might like to receive our emails?
Email
BenQQ!
Thanks for watching. Click around and feel free to shoot us questions, requests, suggestions or thoughts. Its all good.
Ben "BenQQ" Harrison
www.mymarketpopups.com
www.benjharrison.net
Know someone that might like to receive our emails?
Email
BenQQ!
First, create the very best killer sales offer you can.
Second, unless do not sell things and you have a specific reason not to,
optimize for sales. Facebook AI will start its LEARNING PHASE--that's the early period where the machine is acclimating itself to sales with the audiences, market locations and demographics, among other things, you entered into your first campaign ad set. It watches each conversion or online sale, what demographic made it, time of day, things like that. Then it starts sending your ads to the most likely customers based on that data. Your ads build on the AI continuously. Its uneven to start but stabilizes to reveal the best marketing targeting strategies based on sales.
Once a visitor clicks from your Facebook ad to your landing page, that landing page either can be an adverting page with a sales cart or an advertising funnel to a sales cart. If the visitor quits or abandons the sales cart, they (as well as completed purchasers) can be placed in a retargeting campaign. The latter become email campaigns.
In short, you never quit communicating to your customers and prospects, whether you send them an email frequently or just quarterly.
Use the best headline offer you can make.
Keep the offer simple.
----------------------------------------------------------
conversion campaigns
incl. email
get as many conversionas as ppossible
5-10 conversion a week doable
fb ads manager
if you don't have something to convert, create something
no guarantees with any marketing
daily budgets
ad set name
fb registers leads
conversions give the most valuable information about your customer base
location
shipping
age range
genders
detail targeting
be broad let fb do the work in conversions
include people who match....
tick reach people beyond your detailed targeting
check out audience insights tool
one interest per adset
why: you can tell if that adset does well or njot
cllick p;lacements 4 choices fb, instagram, aduience network, messenger
with conversions fb will choose best placements from its ai
would choose manual placement for anything other than conversions
don;t worry about cost control
ad creatuib
what's your offer?
easy choice
busy owners reluctant but cost per conversion pay for conversino
conversions creat 74% more leads, conversions
optimize for purchase
two reasons to optimize for traffic 1) when you cannot insstall pixel code
2) all we really want is the click
----------------------
how to optimize after IOS 14--there is a way but its not the subject of these intro videos
id underperforming elements
pause underformeres
intro new elements to test against previous best performers
base everythihg on cpr cost per reesult
you can see relative performance
learning limited--don't constantly adjust cause net negative
make adjustment but ;not sserios
don't adjust caqmpaigns all the time once 7-14 days ok
------------------------
Facevbook learning phase
cpp volatile
facebook gets cpp down 3 months
learning phase aboutexpensive at first
you want tosee valatiel results first days
give your campaigns time to assess learning phase
Thanks for watching. Click around and feel free to shoot us questions, requests, suggestions or thoughts. Its all good.
Ben "BenQQ" Harrison
www.mymarketpopups.com
www.benjharrison.net
Know someone that might like to receive our emails?
Email
BenQQ!
Thanks for watching. Click around and feel free to shoot us questions, requests, suggestions or thoughts. Its all good.
Ben "BenQQ" Harrison
www.mymarketpopups.com
www.benjharrison.net
Know someone that might like to receive our emails?
Email
BenQQ!