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Seeding Your Business With Leads

GET EMAIL LEADS.
WITH FUNNELS.
by "BenQQ"

LEADS TURN INTO CUSTOMERS
WHEN YOU PROVIDE
THE RIGHT PROMPT
AT THE RIGHT TIME

TRY OUR FREE
LEAD MAGNET

One free or deep discount in each category.
Take a quick walk through the entire site.
One free or discounted service or product
as available from all categories.
To see what is available to your business,
use the tour button below on each page.

Lead Magnet
Products, Reviews
& Some News

A page for new and current
marketing products
2. STRATEGIES

Capture the Leads In Your Arena

Q: What is a lead?
A: Someone who has given you their email so you can continue the conversation toward a sale or other conversion.

Q: Why would someone give me his or her email specifically?
A: A person in your commercial or interest arena would give you his or her email to receive:
1) information
2) services and products
3) deals and offers

Q: Can I get leads by myself?
A: Yes, you can, specifically when you (or staff):
1) ask shoppers for email addresses at your business locations or events
2) create lead attractions on your internet platforms such as web and social pages
3) create leads in your email sendouts and email campaigns
4) create leads in your social platform advertising campaigns. (In these pages I concentrate on the different platforms owned by Google and Facebook, but there are other options as well.)
5) put your email on your business cards and all other media you put out

Q: Are there commercial tools to help me get leads?
A: Yes. check the Tools and Resources page after you've read through these pages.

Q: Can you help me get leads?
Y: Yes, beyond this page, with or without the tools that can be integrated into your web page or sales funnel, we implement scalable lead attraction programs to get you started and continue as your lead population grows and grows.

Like seeds, you plant your leads in your arena so you can grow them toward becoming a regular customer. Then you restart a fresh lead programs for both prospects and customers. The overused term rinse and repeat applies.





Simple Funnel Diagram

Take Your Leads Through Your (Lead) Funnel

A simple illustrated funnel. Funnels are shown to be very effective because they can take the visitor through the steps a sales person would present to either engage and/or buy. Most of the time the conclusion of the process is providing an email in exchange for free information or the purchase of a product or service.
This page overlaps the email page to a large degree. As we've discussed, the best way to get leads is to get emails. The best way to get emails is through a landing, web or even funnel page, funnel that gives away something.

A funnel is like building a web page--because it is a web page. It is built to "funnel" the reader to an end result, such as purchasing a product or giving an email for information.

So, first question, when should you use a web page and when a funnel? A web page is your standard communication tool. Aside from email, it is your most malleable and consistent communications and promotion tool.

A funnel is special--or its for items you want to present as special.

Getting leads is about two separate things: 1) getting the emails or the Leads and 2) then taking the lead through the sales funnel.
We discussed #1 in the email page. Now, let's talk about how you turn your leads into sales.

In my 20 years of marketing on the internet, the best, quickest way to get leads is to offer a PDF to your best people in exchange for their email. The PDF has to be of informational value your people would want to have.

This is a pause for everybody. How do I just pull "something of value" out of the air and offer it to the people who are my best markets? That "something" is free information about something in your arena. You can pay us, someone else or write it yourself.



The funnel path is as much a tactic as anything else. A funnel, actually a long page web site, can be as complex as a single web page or be a frequent retouch with automatic send-outs for weeks.

Your two options regarding writing: do it yourself to start OR get a professional writer/communicator to "ghost post" on your accounts.

On do it yourself writing: Like photos, this can be very persuasive and break down resistance--if your copy is good. If not, you can make yourself look bad and drive away conversions.

On hiring post writers: The more your writer works with you, the better he or she becomes. If the writer does good posts say, twice a week, your momentum will pick up speed and you will collect emails and engagement as never before. See our writing costs at right.

Remember, you can hire writers for anything: such as your lead magnets, web page, sales funnel, email campaigns as well as blog posts.

The funnel path is as much a tactic as anything else. A funnel, actually a long page web site, can be as complex as a single web page or be a frequent retouch with automatic send-outs for weeks.

Landing Page Views vs link clicks for traffic campaign both

facebook

should i be using landing page or link clicks?

use either when building a traffic campaign
when you tell users to optimize for ads, it will find users most likely to click your ad --they are just engaging with your ad unit. It could be your webpage.
here KPIs are CTRs and CPC

vs LANDING PAGE VIEWS
FACEBOOK trying to find users likely to click and land on your website
CPLPV cost per landing page view

which were batter: landing page or link clicks
we run full funnel campaigns



and then



retargeting campaigns to get them to buy

campaign

objective: traffic
length: 1 week
platforms: newsfeeds and story
ad units
carousels
stories
creative messaging:
product focused, but no offer

cheaper for link click campaign

if yoiu optimize for landing page views, you'll get more people to land
LANDING PAGE VIEWS DRIVES A HIGHER INTENT

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conversion campaigns
incl. email
get as many conversionas as ppossible
5-10 conversion a week doable
fb ads manager
if you don't have something to convert, create something
no guarantees with any marketing
daily budgets
ad set name
fb registers leads
conversions give the most valuable information about your customer base
location
shipping
age range
genders
detail targeting
be broad let fb do the work in conversions
include people who match....
tick reach people beyond your detailed targeting
check out audience insights tool
one interest per adset
why: you can tell if that adset does well or njot
cllick p;lacements 4 choices fb, instagram, aduience network, messenger
with conversions fb will choose best placements from its ai
would choose manual placement for anything other than conversions
don;t worry about cost control

ad creatuib
what's your offer?
easy choice
busy owners reluctant but cost per conversion pay for conversino






























video coming soon


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